Meet the team.
Jeff PelletierCEO & Chief Strategist
With a background in internet marketing, Jeff began his career as a freelance producer and director, before co-founding the company. He oversees the implementation of our overall vision and strategy, while guiding that of our clients.
He also lives a double-life as an outdoor adventure filmmaker, when not spending his weekends running through BC’s backcountry.
Jonathan GalbraithCOO & Chief Technologist
Having previously freelanced as a producer, editor, and motion graphics artist, Jonathan helped to found Basetwo in 2004, and currently manages all aspects of production and post-production.
His extensive expertise and experience make him an invaluable resource for our team. As a father of two, John is also an avid reader of children’s stories.
Maggie MacPhersonAccount Manager
Since graduating from Toronto’s Ryerson University’s RTA School of Media, Maggie has collaborated on a huge number of creative projects in film, television, theater, and radio.
Acting as the point of contact between our clients and our production team, Maggie guides our clients through the creative process, and ensures all our projects on track.
Dale RechnerProduction Coordinator
With 35 years of experience in film, broadcast television, and corporate video production, and with a network of production crew that spans the world, Dale is the go-to-guy for all our production needs.
If he’s not on the phone organizing a shoot, or putting together the technical facilities needed for shooting, he’s helping our crews load their gear, or getting our studio set up for our clients. Sometimes he’s doing all those things at once, and then some. He lives by the motto “He who fails to plan, plans to fail.”
With a Masters in Communications and a background in creative writing, Andrew develops scripts that inform, entertain and engage. A shrewd editor with a knack for storytelling, he imbues his writing in equal measure with professional quality, creative flair, and shameful puns.
If you’re looking a top-quality script, he’s the “write” guy for the job.
Lilian SalloumArtistic Director
With over ten years experience working in visual media, Lilian is an expert in design and visual storytelling. As our Creative Director, she handles all our graphic work, working with clients to bring their unique vision life. Her colourful imagination, scrupulous attention to detail, and staunch work ethic have helped raise the quality of our work since she joined in 2012.
Outside of work, she loves spending time with her friends and family, exploring the outdoors, and capturing special moments with her camera.
Megan ElrickSenior Editor
Megan began cutting together stories when she was a kid, using a VHS machine to do tape-to-tape editing. After studying Motion Picture Production at Capilano University, she joined the team at Basetwo, where she currently oversees our post-production.
When she’s not at work, she’s running her own wedding photography & videography company, and spending quality time with her pooch.
Angel BurguenoJunior Editor
As an assistant to our post-production team, Angel supports our creative projects in a multitude of ways. Inspired by the creative potential of editing, he takes great satisfaction out of telling stories with video.
He’s also an accomplished musician, and has ambitions to one day become a one-man traveling band.
With over 5 years experience being a dog, Jag is the perfect fit for our office dog position. His responsibilities include announcing couriers, liaising with steak-holders, and helping our editors put together ruff cuts.
Since founding the company way back in 2004, we’ve produced a lot of great work for some amazing clients.
We’ve also heard from many that the cost of video was too hard to justify, the ROI impossible to measure. Others who did occasionally invest in videos, did so simply to check off a box on a list once every couple of years.
Over the years, we’ve seen our industry evolve tremendously, with the emergence of high definition video and the birth of YouTube. One thing is for sure, that the concept of the silver bullet ‘corporate video’ is a thing of the past. Video marketing has matured to become a powerful tool which can deliver measurable results through strategy, optimization, and iteration.
Our long-term clients will have noticed a change over the past few years in the way we approach our work. Simply put, our goal is for you to see such tangible results from our work that you want to produce even more videos with us in the future – not simply to check off that box.
As an organization, we operate under a strong set of values and beliefs.
- We believe that strategy should come before tactics.
- We believe in results and that they should be measured.
- We believe that earning and maintaining the trust of our clients is crucial to doing good work.
- We believe in collaboration and clear communication.
- We believe in continual improvement through constant learning.
- We believe that video should be contextually appropriate and platform specific.
- We believe in the power of Storytelling.
Most importantly, we believe that video can be a powerful tool for telling stories and connecting with people in an authentic and engaging way. If you believe these things too, then maybe we should talk.