There are certainly many excellent opportunities for businesses large and small to connect with customers on the video sharing site, but be sure you’re doing it for the right reasons and with a proper strategy in place as outlined here at the bottom. Don’t succumb to the pressure of these top 4 myths on the benefits of YouTube.
We’ve all seen some variation on the funnel which shows the steps your customers go through when considering, purchasing, using, and (hopefully) becoming loyal to your product or service. Your audience has different wants and needs at each of these stages, and the triggers they’re going to respond to vary significantly. Yet, the biggest mistake we see businesses making in their video marketing efforts, is in trying to do too much with one video and ending up with little in terms of results.
Not to worry! We’ve got some ideas for creating better videos by targeting each stage of the customer lifecycle.
If this is your first time on camera, don’t freak out! It’s not as scary as you think, and it can actually be a lot of fun. If you’re feeling a bit nervous, there are a few things you can do to prepare.
The VGH & UBC Hospital Foundation was looking for a way to raise funds and to spread awareness about prostate cancer. Watch the video and learn about the results.
Video is a powerful tool for storytelling, but harnessing its full potential requires planning and preparation. Our creative development process is designed with this in mind and we have worked hard to make sure that it is collaborative, transparent, and efficient.