video marketing funnel

Creating Better Videos by Targeting Stages of the Customer Lifecycle

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We’ve all seen some variation on the funnel which shows the steps your customers go through when considering, purchasing, using, and (hopefully) becoming loyal to your product or service. Your audience has different wants and needs at each of these stages, and the triggers they’re going to respond to vary significantly. Yet, the biggest mistake we see businesses making in their video marketing efforts, is in trying to do too much with one video and ending up with little in terms of results.

Not to worry! We’ve got some ideas for creating better videos by targeting each stage of the customer lifecycle.

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