The College of Physicians and Surgeons of BC acts as the licensing and regulatory body for all physicians and surgeons in the province. In an effort to increase buy-in from its members, they asked us to produce a video to help explain the new components being added to its quality assurance program.
Whether your goal is to promote a product, or provide instruction, you want your audience to trust you. For that, you need to be authentic. While there’s no single method for creating authenticity, we’ve got some considerations to help you be more authentic in your videos.
When people work together to create something, the result is often something very special. But creating with other people has its pitfalls, as creative visions don’t always align, and sometimes they diverge so sharply that they cause an irreparable rift. So how do we avoid this?
Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video. So gather around – it’s time for a story!