Many businesses only measure their results toward one goal, like leads or sales transactions. But these macro goals don’t tell the whole story.
When using Vimeo for hosting videos, video marketers need to tread lightly to make sure they’re in compliance with the guidelines which restrict commercial use of the free service. Here we’ll explain the different flavours of Vimeo services available and best practices around using each.
The College of Physicians and Surgeons of BC acts as the licensing and regulatory body for all physicians and surgeons in the province. In an effort to increase buy-in from its members, they asked us to produce a video to help explain the new components being added to its quality assurance program.
Whether your goal is to promote a product, or provide instruction, you want your audience to trust you. For that, you need to be authentic. While there’s no single method for creating authenticity, we’ve got some considerations to help you be more authentic in your videos.