Whether your goal is to promote a product, or provide instruction, you want your audience to trust you. For that, you need to be authentic. While there’s no single method for creating authenticity, we’ve got some considerations to help you be more authentic in your videos.
When people work together to create something, the result is often something very special. But creating with other people has its pitfalls, as creative visions don’t always align, and sometimes they diverge so sharply that they cause an irreparable rift. So how do we avoid this?
Even a video with minimal production can be very engaging, so long as the story adheres to a basic dramatic structure, as exemplified in this video. So gather around – it’s time for a story!
Videos are now automatically playing on Facebook and Twitter, but videos are muted by default. So what’s a video marketer to do?
If you’re not sure whether your video should be long or short, which thumbnail to use, or what call to action might work best, why not set up a controlled experiment to see which one works best?