The health care field is vastly complex. It involves domains like fundraising, data collection, policy change, public engagement – just to name a few.

Health care isn’t a typical product or service, which means many of the best-practices that apply to marketing don’t apply in health care communications, including in health care video production. Whereas most marketing is about generating interest or desire in a product or service, communications in health care is often about raising awareness, soliciting donations, or enhancing public perception.

In most cases, the best approach is to humanize the message – to make it real and relatable to an audience of people who are outside of the healthcare field, but who are in a position to support healthcare in some way.

Storytelling is particularly powerful in healthcare because it has the ability to tap into people’s emotions. Video is the best way to tell stories, but not any video will do.

 
What exactly is storytelling and how can it be used in your video?
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Their patience, flexibility, professionalism and attention to detail resulted in a product that not only resonated with our audiences, but also read as a call to action. They guided us through this process of meaning making, and their team was available every step of the way.

Davis McKenzieDirector, Communications and Public Relations, First Nations Health Authority

Our Recent Work

FNIGC ‘Jamie’s Story’

FNHA ‘Gathering Voices’

VGH + UBC Hospital Foundation ‘Leslie’s Story’

Alberta Blue Cross

College of Physicians and Surgeons of BC

VGH + UBC Hospital Fundraising Video

Canadian Cancer Society

Vancouver Coastal Health

FNHA ‘Building Blocks’