There are many benefits of using video on the web. Here are the top 5.
Video is a very effective way to communicate which allows you to demonstrate the benefits of a product or service in ways that photos and text alone cannot.
1. It’s Visual
People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to see something before we are forced to read it. While we tend to skim through any large blocks of written material, we’ll usually take the time to watch a professionally produced video.
2. It’s Sticky
Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.
3. It’s Emotional
A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text alone can’t, ultimately influencing buying decisions.
4. It’s On Demand
Unlike a traditional sales pitch, a video can be experienced ‘on-demand’. People will be able to re-watch it at a later date and forward it on to their friends or colleagues.
5. It’s Versatile
A video which has been produced for your website can be re-purposed for use elsewhere. For example, the cost can be leveraged by distributing the video offline on DVD as a general sales tool or for use at trade shows.
Studies have shown that 80% of internet users view online video, the average of those watching approximately 6 hours each. This growing awareness, acceptance and perhaps even an expectation of online video content by viewers makes video even more important to a company’s marketing now more than ever.
Youtube.com is now the 2nd most popular search engine in the world. Does your company have a presence there?
Contact us today to request a consultation to learn more.