CounterPath was launching a new communications solutions called Bria X which combines several of their award-winning products into a single platform. The company needed a way to quickly explain the benefits of this new solution on their homepage.
We produced an animated explainer video which attempts to first describe the problem that many organizations face in dealing with remote workers, conference calls, and various messaging platforms, and how Bria X integrating it all into one product, for one monthly price.
The characters used in the animation were actually based on the actors we featured in a lead generation series we produced for CounterPath leading up to the launch of Bria X. Viewers who had seen the previous videos higher up in the sales funnel will recognize them in their new animated form.