EA Sports needed help producing a commercial to promote the Hockey Ultimate Team (HUT) feature of NHL14 , hockey’s “ultimate fantasy experience”, which stays up to date to reflect the real world of hockey. Since adding players who perform exceptionally well in the real world to your team can give you a real boost, the idea that “One Player Can Change Everything” needed to be reflected in a fun and engaging way.

Our team cast professional actors, found and dressed suitable locations, and produced the project based on an existing concept in just over two weeks. The spot was shot using high speed photography up to 240 frames per second to achieve the (hilarious) slow-motion effect.