TELUS required a video to help explain in simple terms why the recent spectrum auction is important to Canadians. With the sudden, potential arrival of Verizon to the market, there was much confusion as to what was at stake.TELUS responded by launching the CanadaplayFair campaign along with a series of videos and resources but were still in need of an overview video – essentially a ‘Spectrum 101’ – to help explain the issue as a whole.

Working with the team at TELUS Studios, we produced in very short order a video of roughly 2.5 minutes with original motion graphics and a voice-over in both English and French version below for their YouTube channel. We were able to turn around the entire project in just under a week.