Vancouver Coastal Health required a video to help explain the importance for lower-mainland residents to take the new ‘My Health My Community’ survey. The survey will give residents the opportunity to help influence their community’s health priorities. This initiative was created through a joint partnership between Vancouver Coastal Health (VCH), Fraser Health (FHA) and the UBC Faculty of Medicine eHealth Strategy Office.
We worked closely with the communications team at Vancouver Coastal Health to shape the key messaging for this video. Our team then scripted a voice-over and developed a concept for some engaging motion graphics that would have a fun, friendly and approachable feel to target a fairly broad audience of 18-65 year olds.