Recent studies have shown that 59% of executives would rather watch a video than read text, and 75% of them report watching work-related videos on business websites at least once a week. It’s no surprise then that 96% of B2B organizations use video in their marketing, with 73% reporting positive results to their ROI.

For videos to be effective, they should be tailored to the customer’s stage in the buyer’s journey, from awareness on to decision. Video can even be used to help onboard new clients and help with customer service, in order to improve satisfaction and reduce churn.

Animated Explainer Videos

Explainer videos are an excellent way to demonstrate the value of your product or service in a clear and engaging way, but the power of video really lies in its ability to tell a story. Storytelling can help you to cut through all of the noise, and most importantly it can help you to make a human connection with your prospects.

The Beginner’s Guide to Explainers Ebook
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As a more complicated product with a long sales cycle, we were struggling to communicate our message and visualize its illustration.

Karen TaylorMarketing Coordinator, NuData Security
 

Enhanced Screen Capture Videos

As your prospects move further along in the customer journey, it’s time to show them exactly how your product works with an enhanced screen capture video. Minimize churn by improving customer onboarding with videos that address frequently asked questions, all while reducing customer service costs.

What sets this apart from a DIY solution you might produce in-house using free software, is in the added production value which helps to highlight key features of your software interface and dashboards. Recording the voice-over in our professionally treated sound booth avoids the distraction of poor audio. We can also recreate some elements from scratch and edit for time, making for a much more engaging viewing experience.