Author: Jeff Pelletier

3 Types of Data for Video

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video metrics are equal, and not all data are collected in the same way. It’s in how you combine these various forms of data that allows you to make more informed decisions. Here are the 3 types of data that you can use in order to improve the performance of your videos.

Autoplay Home Page Video

Rethinking the Autoplay Home Page Video

An image is worth 1,000 words, and people seem to want to read less and less. So how could including a flashy video right on your home page be bad, and are there times when including an autoplay video might be okay? Here are a few considerations to help you rethink the autoplay home page video.

Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.