YouTube is the second largest search engine, next to it’s bigger brother, Google. The fact is that we’re addicted to the video platform. A whopping 80% of North American adults reportedly watch at least 1 video on YouTube each month. In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. […]
You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but there are different pros and cons to each.
Video brochures are an emerging trend that combines digital media with direct response mailers. They’re like a brochure on steroids.
How you can use Google Analytics to measure and report on the performance and ROI of your website’s video content.
A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That’s why it will be one of the first things we ask for when researching the target audience for a video.
What Can Lance Armstrong Teach Us About Marketing? The key to using video effectively in your marketing is to use it only to boost what’s already working. Video, like steroids, can only give you a boost if you’re already putting in the work.