According to the Canadian Survey on Disability, 22% of Canadians over the age of 15 have at least one disability. This represents 6.2 million people, including those with disabilities related to sight, hearing, learning, and memory – limitations that can affect their ability to interact with video and other content on the web. The Government […]
YouTube is the second largest search engine, next to it’s bigger brother, Google. The fact is that we’re addicted to the video platform. A whopping 80% of North American adults reportedly watch at least 1 video on YouTube each month. In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. […]
You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but there are different pros and cons to each.
Video brochures are an emerging trend that combines digital media with direct response mailers. They’re like a brochure on steroids.
How you can use Google Analytics to measure and report on the performance and ROI of your website’s video content.
A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That’s why it will be one of the first things we ask for when researching the target audience for a video.