You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but there are different pros and cons to each.
Video brochures are an emerging trend that combines digital media with direct response mailers. They’re like a brochure on steroids.
How you can use Google Analytics to measure and report on the performance and ROI of your website’s video content.
A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That’s why it will be one of the first things we ask for when researching the target audience for a video.
What Can Lance Armstrong Teach Us About Marketing? The key to using video effectively in your marketing is to use it only to boost what’s already working. Video, like steroids, can only give you a boost if you’re already putting in the work.
Personalized video is a new and exciting way to engage with customers by email. Here are some of the ways to use personalized video, as well as some of the tools.