A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That’s why it will be one of the first things we ask for when researching the target audience for a video.
What Can Lance Armstrong Teach Us About Marketing? The key to using video effectively in your marketing is to use it only to boost what’s already working. Video, like steroids, can only give you a boost if you’re already putting in the work.
Personalized video is a new and exciting way to engage with customers by email. Here are some of the ways to use personalized video, as well as some of the tools.
Facebook cover videos look and function very much the same as cover photos, and will begin playing as soon as a user visits your page. Here’s why and how to best take advantage of Facebook’s newest video marketing tool.
Looking to produce more videos in-house? We’ve got some tips to help you setup an in-house DIY video production studio for your business.
Each day, we’re bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video must resonate with the viewer in some way. While there is no secret recipe for a viral video hit, there are a few ingredients that can increase the chances of your videos being shared.