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Basetwo Media

The Video for Business Blog

Helping you get results from your video marketing and communications.
3 Types of Data for Video Metrics & Reporting

Qualitative, Observational, and Quantitative: The 3 Types of Data to Improve Your Videos

Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all…
Jeff Pelletier
Jeff PelletierJanuary 30, 2017
Autoplay Home Page Video Hosting & Distribution

Rethinking the Autoplay Home Page Video

An image is worth 1,000 words, and people seem to want to read less and less. So how could including a flashy video right on your home…
Jeff Pelletier
Jeff PelletierJanuary 24, 2017
YouTube End Screens Hosting & Distribution

YouTube Mobile-Friendly End Screens Keep Viewers Watching

YouTube recently launched native End Screens, which allow you to choose thumbnails from your other videos as overlays in the last 5-20 seconds, along with…
Jeff Pelletier
Jeff PelletierDecember 10, 2016
Video Production

Using Multiple Cameras for Your Video

In the case of video, the question of perspective is determined by the placement of the camera relative to its subject. Watch this video for…
Andrew Muir
Andrew MuirOctober 31, 2016
Strategy

5 Video Production Pitfalls (and How to Avoid Them)

We’ve got the top 5 video production pitfalls, and some ways that you can try to avoid them on your next video project.
Jeff Pelletier
Jeff PelletierOctober 27, 2016
Script Writing

3 Considerations When Using Video to Teach

In order to really make use of the power of video to teach, there are a few considerations you should keep in mind.
Andrew Muir
Andrew MuirOctober 18, 2016
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Basetwo Media

Basetwo Media is a video production agency that helps businesses across Canada get results with video.

Vancouver Office:
555 Burrard Street, 1st Floor
Vancouver, BC, V7X 1M8
Tel: 604.681.4995

Toronto Office:
240 Richmond St W
Toronto, ON, M5V 1V6
Tel: 1.888.501.6072

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  • Our Work
    • Our Recent Work
    • Video for Health Care
    • Video for Software & Tech
  • About Us
    • Meet the Team
    • Careers
  • Resources
  • Blog
  • Contact Us