Each day, we’re bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video must resonate with the viewer in some way. While there is no secret recipe for a viral video hit, there are a few ingredients that can increase the chances of your videos being shared.
Health touches all of us, sometimes in very profound ways. It’s only natural that the preferred tool for storytelling in health communications today is video. Here are a 4 ways that video can be used to increase engagement in health communications.
If you ask several video production companies how much a video costs, you’re likely to get several different and conflicting answers. While it’s true that every video can be a little different, there are some key factors that tend to affect cost more than others.
A video script is different from most other communications documents – it’s a blueprint for a video, and that means it has unique challenges. Here are six tips to consider when tackling this surprisingly nuanced writing challenge.
Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video metrics are equal, and not all data are collected in the same way. It’s in how you combine these various forms of data that allows you to make more informed decisions. Here are the 3 types of data that you can use in order to improve the performance of your videos.
An image is worth 1,000 words, and people seem to want to read less and less. So how could including a flashy video right on your home page be bad, and are there times when including an autoplay video might be okay? Here are a few considerations to help you rethink the autoplay home page video.