According to the Canadian Survey on Disability, 22% of Canadians over the age of 15 have at least one disability. This represents 6.2 million people, including those with disabilities related to sight, hearing, learning, and memory – limitations that can affect their ability to interact with video and other content on the web. The Government […]
YouTube is the second largest search engine, next to it’s bigger brother, Google. The fact is that we’re addicted to the video platform. A whopping 80% of North American adults reportedly watch at least 1 video on YouTube each month. In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network. […]
You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but there are different pros and cons to each.
Video brochures are an emerging trend that combines digital media with direct response mailers. They’re like a brochure on steroids.
Facebook cover videos look and function very much the same as cover photos, and will begin playing as soon as a user visits your page. Here’s why and how to best take advantage of Facebook’s newest video marketing tool.
Each day, we’re bombarded with videos posted to social media platforms and sent to us by email. There are many reasons why people choose to share a video online, but first and foremost the video must resonate with the viewer in some way. While there is no secret recipe for a viral video hit, there are a few ingredients that can increase the chances of your videos being shared.