How you can use Google Analytics to measure and report on the performance and ROI of your website’s video content.
Measuring and analyzing the performance of your videos is important as you attempt to continually improve the results of your video marketing and communication efforts. But not all video metrics are equal, and not all data are collected in the same way. It’s in how you combine these various forms of data that allows you to make more informed decisions. Here are the 3 types of data that you can use in order to improve the performance of your videos.
Audience retention is perhaps the most powerful yet poorly understood metric, but it can also be a little misleading.
How our clients plan to distribute their video is often a question that is met without a clear answer. Here are several ways to get your video seen.
If unsure how long your video should be, which thumbnail to use, or what call to action might work best, why not set up a controlled experiment?
There’s an art to making great videos, but their measuring performance is a job for science. It’s time to talk about video metrics!