Video brochures are an emerging trend that combines digital media with direct response mailers. They’re like a brochure on steroids.
A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That’s why it will be one of the first things we ask for when researching the target audience for a video.
What Can Lance Armstrong Teach Us About Marketing? The key to using video effectively in your marketing is to use it only to boost what’s already working. Video, like steroids, can only give you a boost if you’re already putting in the work.
Personalized video is a new and exciting way to engage with customers by email. Here are some of the ways to use personalized video, as well as some of the tools.
Health touches all of us, sometimes in very profound ways. It’s only natural that the preferred tool for storytelling in health communications today is video. Here are a 4 ways that video can be used to increase engagement in health communications.
We’ve got the top 5 video production pitfalls, and some ways that you can try to avoid them on your next video project.
Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.
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