It’s time we started getting more strategic with our video marketing and communications, by asking these 4 questions first.
Many businesses measure their results toward macro goals which don’t tell the whole story. Here are 4 ways to use video to improve micro conversion rates instead.
While there’s no single method for creating authenticity, we’ve got some considerations to help you be more authentic in your videos.
If unsure how long your video should be, which thumbnail to use, or what call to action might work best, why not set up a controlled experiment?
Your audience has different wants and needs at each stage of the customer lifecycle. We’ve got some ideas for how to better target each.
What makes video case studies so effective and how can they help your business?
