BC Hydro provides curriculum-based teaching materials so that important energy conservation and safety messages can be taught in classrooms across B.C.

Teachers of grades 4-7 are encouraged to participate in an interactive ‘Boost Your Power Smarts’ program. Classrooms log in to an online quiz and compete with one another by answering multiple choice questions on a weekly basis throughout the month of October. An opportunity existed to supplement the online platform with a video.

We produced a series of age-appropriate videos, providing instructions on how to participate in the activities and introducing each weekly topic and its corresponding questions and answers.

To make the campaign fun and engaging, the videos featured a well renowned BC Hydro employee as the on-screen host. We also created custom-made supporting animation along with upbeat music and sound effects.