BC Hydro’s ‘Site C Dam’ clean energy project has been the centre of challenging public opinion in many respects.

They were looking for a way to proactively address those concerns, so our team was brought in to produce a series of videos showcasing the dam construction plan along with experts’ interviews.

Instead of concentrating on a more qualitative opinion based approach, we went for a more quantitative stance, focusing on the actual facts and the practical benefits for BC residents.

The videos were used on the ‘Site C’ project website, in presentations, and on-site at the camp, besides being distributed on social media.