BCAA was looking to communicate how they could help their employees with their retirement planning, but they wanted to avoid doing so in a corporate and traditional way.

We came to the conclusion that a ‘whiteboard’ style animated video would be the right approach to present this type of information, giving somewhat of a ‘lesson’ feel to the video and presenting facts and figures in a more casual and easily digestible manner. We also used approachable character styles and added some hints of colour to make the line-art pop, drawing the viewers attention to key elements on the screen.

This is a great example of how a complicated topic can be delivered in an accessible and engaging way.