BCLC hoped to highlight its accomplishments in the previous year, and to communicate its goals moving forward.
Our team produced a series of 5 videos, filming 21 interviews along with supporting footage at various locations in Vancouver and Kelowna. Each video touched on a different theme, such as ‘People’ (seen above) where we depicted how employees of various departments and offices worked together on a major initiative. The ‘Player of the Future’ (seen below) conveyed the type of player BCLC is trying to attract. ‘Profit’ discussed how upgrading methods and systems will help the organization to attain success in the future. A video on ‘Volunteers’ aimed to celebrate the staff’s volunteerism and to help promote BCLC’s Volunteers program.
The videos were intended to be played at their upcoming ‘Connect’ staff conference, as well as distributed on their staff intranet.
British Columbia Lottery Corporation (BCLC)
Values, Change Management