Breakthrough Academy’s mission is to help entrepreneurs in the trades and home services industry to grow their businesses. They were in need of a concise and engaging way to communicate this, and explain how they help their clients succeed.
We were asked to produce a video for their website and an additional shorter version to be used on social media and as a conference opener.
Since this video was going to be used in different contexts throughout the lead generation and sales process, the messaging and call-to-action were going to be less specific and direct. Instead, we recommended that a customized call-to-action should be added directly from Wistia (a professional video hosting platform) when embedding the video in any given landing page.
The final result was a video that clearly demonstrates the culture, community and growth that potential new members can expect as part of the Breakthrough Academy experience.