Civic was hoping for help in promoting the benefits of its Secure ID Platform and ID Theft Protection tools, both on their website and at trade shows. The challenge was in how abstract the solution was and in how it might benefit an end-user who interacts with the technology.
Our team produced a character-based animated explainer video which told the story of ‘Janice’, a fictional user who might interact with Civic’s tools while going on a trip.
Our team first developed a script and storyboard, along with original motion graphics, stock music, a professional voice-over, and sound design. The video was a huge success for Civic in helping them to raise awareness and generate interest in their solutions from potential clients.