Council of Ministers of Education Series

Project Summary

The Council of Ministers of Education, Canada (CMEC) has struggled with public awareness and was looking for creative ways to change that.

They were in need of an attention-grabbing way to educate the general public about who the CMEC is and to explain how one of their most crucial initiatives (the Pan-Canadian Assessment Program) works to improve student learning and school processes across Canada.

Our team worked in conjunction with their content experts to craft a script that was engaging and informative, while still being efficient and focused on results, rather than just on looking pretty. The result was an eye-catching animated explainer video (with versions both English and French) that was distributed on the CMEC website, the various provincial Ministry websites, and a variety of social media channels, as well as being presented live at a variety of speaking events.

This was the first in a series of videos for the CMEC. Watch two more from the series below.

Council of Ministers of Education (CMEC)

Education, External Communications

English, French


Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.