The Council of Ministers of Education, Canada (CMEC) has struggled with public awareness and was looking for creative ways to change that.
They were in need of an attention-grabbing way to educate the general public about who the CMEC is and to explain how one of their most crucial initiatives (the Pan-Canadian Assessment Program) works to improve student learning and school processes across Canada.
Our team worked in conjunction with their content experts to craft a script that was engaging and informative, while still being efficient and focused on results, rather than just on looking pretty. The result was an eye-catching animated explainer video (with versions both English and French) that was distributed on the CMEC website, the various provincial Ministry websites, and a variety of social media channels, as well as being presented live at a variety of speaking events.
This was the first in a series of videos for the CMEC. Watch two more from the series below.
Council of Ministers of Education (CMEC)
Education, External Communications