The College of Chiropractors of BC wanted to share more about Diversity Equity and Inclusion and how this work from a values and culture perspective.
They wanted to create a video that could act as an educational tool to communicate this message to members, registrants, job candidates, and the general public. Across all of these audiences, there were some misconceptions and a lack of baseline knowledge about Diversity Equity and Inclusion and how the College applies this to their work.
Our team was brought in to script and storyboard an engaging video based on key messaging provided by them. We also created custom animation, along with a professional voice-over, music, and sound design.
The final video was hosted on the College’s website and was shared on their social media profiles and newsletter.
College of Chiropractors of BC