The College of Physicians and Surgeons of Manitoba (CPSM) needed to clarify and communicate its role as a regulator – as opposed to that of a professional association or other physician bodies.
Our team was commissioned with the production of a video that could act as an educational tool to communicate this message. We developed a script based on the key messaging provided by the client and created a custom animation, along with a professional voice-over, music, and sound design.
The final video was hosted on the CPSM website as well as shared on LinkedIn and in their newsletter, which helped them to increase the general public understanding of who CPSM is, who they service and represent, and how they differ from other physician bodies.
College of Physicians and Surgeons of Manitoba