CounterPath was looking to share the story of a client, local SEO agency the Status Bureau, who has had success in working with one of CounterPath’s offered solutions (Bria Teams) to bridge the communication gap between their Vancouver and Edmonton offices.

We produced a live-action case study alternating images of an interview with Josh Lowen of the Status Bureau at his offices in Vancouver with b-roll footage of his team working with the Bria Teams solution. And instead of filming in Edmonton as well, we captured footage of their remote team via webcam and inserted it seamlessly in the video.

Having previously produced both an animated explainer video and a top-of-funnel lead generation series for CounterPath, this video completes covering the whole purchase funnel, becoming a powerful example of how video can and should be used in each stage of the buyer’s journey.