College of Physicians and Surgeons of Nova Scotia developed a new Physician Peer Review program designed to proactively support physicians to improve their practice and patient outcomes.

Our biggest challenge was to present the material in a manner that was respectful to doctors, some of whom saw the Physician Peer Review program as a threat (somewhat of a “tattletale” initiative) rather than an actual opportunity to improve the quality of their medical practice.

That’s why we agreed that an animated explainer video was the best way to address all of those issues in a clear and engaging way, focusing on the benefits of the program while also alleviating any concerns it might raise among doctors.