The College of Physicians and Surgeons of BC needed help to explain the new components being added to its quality assurance program.
For most physicians, performance feedback ceases after residency. The goal of the Physician Practice Enhancement Program is to provide external evaluation and promote quality improvement in community-based physicians’ medical practice by highlighting areas of excellence and identifying opportunities to guide professional development and lifelong learning.
A challenge exists when creating a video like this in having to make choices around the demographics of human characters, including age, race, and gender. For this reason, we used more ‘humanoid’ characters to represent the physicians in a more abstract way – something that is only possible with animation.
College of Physicians and Surgeons of BC