The First Nations Health Authority (FNHA) was looking to build awareness around the Cultural Safety and Humility Standard, which, fundamentally, is a set of rules for preventing anti-indigenous racism in healthcare. They also wanted to position themselves as the creators of the standard and explain more about how it came together.
Our team was brought in to produce a documentary-style video that showcased the Standard and promoted its adoption nationally. The primary audience was BC First Nations people and health system partners, while the secondary audience was frontline healthcare workers as well as First Nations, Métis, and Inuit Peoples across Canada.
The final video was shared at the Healing Our Spirit Worldwide event and is currently hosted on FNHA’s website, their YouTube channel, and being played at various events both in-person and virtually.
First Nations Health Authority
Healthcare, External Communications