FNHA ‘First Nations-led Primary Care Initiative’

Project Summary

The First Nations Health Authority (FNHA) was looking to provide an overview of the First Nations-led Primary Health Care Initiative (FNPCI) and to convey the initiative’s five foundational statements.

The purpose of the FNPCI is to improve access to primary health care services, as well as the health and wellness of First Nations people across BC in a way that is culturally safe, and closer to home.

Our team was brought in to produce a video to help explain the goals and objectives of the FNPCI, the types of culturally safe services that First Nations clients will be able to access at First Nations Primary Care Centres (FNPCCs), and what it means for these centres to be First Nations-led.

The result was a 3-minute video with the Primary Care Medical Director at FNHA presenting to camera with a teleprompter. Supportive animation and b-roll were added to help convey the 5 foundational statements and other key messages.

After the completion of this video, we have used these images as references in other projects where the challenge is to represent “indigeneity” – especially in scenes relating to health care.

Client:
First Nations Health Authority

Category:
External Communications

Language:
English

Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.