FNHA ‘Service Plan’ Animation

Our team was brought in to produce an animated video to get the audience excited about the plan and to encapsulate FNHA’s commitment and guiding principles in their efforts to enhance health outcomes for First Nations communities across British Columbia.

Since the theme of the service plan was “Paddling Together”, we came up with the concept of a canoe paddling along a river, which then “zooms out” at the end to reveal the entire landscape. The story is told as the frame follows the course of the river, winding through the various images that support the message.