ICBC built a persona-based education tool to help prepare customers for their insurance renewal. This tool was designed to ask a variety of targeted questions and to present customers with a persona closest to them to give a general idea of what their basic premium may cost once changes are implemented.
In conjunction with the tool, ICBC was looking for a way to give additional information about the coming changes and build context for some of the questions that will be asked.
Our team was brought in to produce a video that provided customers with an overview of the changes around how basic car insurance premiums are determined, and to help them understand the concept and importance of listing drivers on their policy.
In this particular project, we worked with the content and marketing specialists at ICBC as well as all the research and development that had already been done to help craft this animated explainer video, which was eventually posted on ICBC’s website and on their social media profiles.