ITA BC ‘Apprenticeship’ Series

Project Summary

The Industry Training Authority of BC (ITA BC) was looking for a creative way to showcase success stories from their apprenticeship programs.

The organization coordinates British Columbia’s skilled trades system, working with employers, apprentices, industry, labour, training providers and government to issue credentials, support apprenticeships, fund programs, set program standards and increase opportunities in the trades.

Three videos were produced to tell the story of 3 individuals (2 apprentices and an employer). Our team scripted the videos and filmed both interviews and ‘day in the life’ b-roll footage. The videos are being used on the organization’s website and social media channels.

Industry Training Authority of BC

Recruitment, External Communications



Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.