Lambda Solutions produces software for Learning Management Systems. They were rolling out a new solution called Zoola, a kind of analytics platform, and they wanted a video to help show off Zoola’s benefits.

It was important to show how Zoola works from a user’s perspective, so we created an animated explainer featuring a character – one who represented Zoola’s buyer persona. The video clearly and concisely shows how Zoola can address his pain points.

This simple storytelling mechanic is a great way to turn a technical subject into something more fun and relatable.