Legal Aid BC PSA

Project Summary

Legal Aid BC wanted to drive traffic to its website and raise awareness about some of its online resources.

The organization provides free legal help for BC residents, and offers valuable resources and information on its website and through the legal information network they have throughout the province.

Our team was brought in to create two animated PSA ads for their organization, including scripting, voice-over, style frames, storyboarding and animation of the videos. We relied on our storytelling expertise to move the audience and create ads that were memorable and engaging, focusing on reinforcing Legal Aid BC’s brand values of support, compassion, approachability and inclusivity.

Watch the second of the two videos below.

Legal Aid BC

External Communications


Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.