Prospecta’s Master Data Online (MDO) is a software solution that delivers trustworthy and reliable data to business users by mediating, managing and governing core master data shared by multiple master data domains.

The company was confident that their solution was unique to the typical data governance and MDM solutions available in the market, but they were struggling to explain its benefits in a simple yet compelling way to SAP business users.

Our team was brought in to script and create a visual concept for a short animated ‘explainer’ video. Besides motion graphics and a professional voice-over, we also used simple analogies to help illustrate the features and benefits of the software.

The video was a huge success and ended up being used on both the company’s website and YouTube channel.