Providence Health wanted to communicate the core of its new strategic plan to an audience of roughly 6,000 staff members, physicians, and volunteers.
Our team was brought in for a second time to produce a video that would conjure up feelings of excitement, possibility, and empowerment, allowing viewers to feel connected to the new plan and eager to figure out how their work can help move the organization forward as a whole toward this exciting future.
We helped determine that the best approach would in fact be to create two videos: The first video would give staff members an understanding of the revised 5-year plan, including a new directive of reconciliation, along with an update on progress to date. The second video would communicate a clear understanding of the plan for the 3rd year ahead in 2022.
Basetwo Media produced a similar set of videos several years ago to help communicate the original strategic plan. Those videos turned out to be their most engaging communications tactic, and they quickly became a key set of tools on the various communications channels being used, which included email and in-person events.
Change Management, External Communications