TELUS was preparing for big change within the company, and they wanted a way to communicate their philosophy of change to their entire staff.
A member of the organization’s leadership team had been using a story of navigation and discovery to help them to get this message across in team meetings, and hoped to bring this story to life in the form of a video in order to engage a larger audience. That’s where we came in.
A longer-form recording of a speech was used as the starting point. The script, visual style, and sound design were inspired by the rich imagery of medieval astronomy and navigation, taking the viewer on a narrative journey towards an important message about change.
We think this video is a terrific example of how, with a bit of imagination, storytelling and video can be extremely powerful tools in solving all kinds of communications challenges.
Change Management, Company Values