Top Hat is a Toronto-based software company that helps make teaching more fun and effective. Its active learning technology helps professors to more easily engage students and build comprehension.

The company was looking for a way to increase the number of job applications received on the careers page of its website. They thought that video would be the best way to demonstrate their culture and office space.

We produced a short, engaging video which combines a series of testimonials filmed with their employees along with supporting footage filmed at their Toronto offices. Filming was strategically scheduled so that team events could be included, to truly showcase just how dynamic of a working environment that Top Hat is.

Professional video hosting was set up with Wistia as part of the final delivery process so that the videos could be further optimized for search and performance analysis.