Top Hat is a software company that helps make teaching more fun and effective. They were looking for a way to increase the number of job applications received on the careers page of its website.
The Toronto-based company produces active learning technology that helps professors to more easily engage students and build comprehension. The thought was that video would be the best way to demonstrate their culture, while showcasing their collaborative office space.
We produced a short, engaging video which combines a series of testimonials filmed with their employees along with supporting footage filmed at their Toronto offices. Filming was strategically scheduled so that team events could be included, in order to truly showcase just how dynamic of a working environment that Top Hat is.
Professional video hosting was set up with Wistia.com as part of the final delivery process so that the videos could be further optimized for search and performance analysis.