Turbotax ‘Taxes 101’ Series

The primary goal for this video series was lead generation – driving people to file their taxes through TurboTax – but also giving the people who watch the series an understanding of the basics of Tax.

Our team was brought in to create 3 animated videos in both French and English. We kept each video between 90 and 120 seconds in order to increase engagement and retention. The completed videos were published to the TurboTax website and YouTube channel.