Vivonet provides cloud-based technology solutions like POS, kiosks, and reporting to the hospitality industry. Their sales team was in need of help explaining to prospects the benefits of the Vivonet Cloud Platform.
We produced a short animated explainer video which could be used both on the website in order to improve conversion rates and as a sales enablement tool. We determined that the ideal way to explain the larger idea of ‘cloud-based payment systems’ was to tie it to a simpler analogy, and what could be simpler than the purchase of a hamburger. We also intentionally kept the artwork style simple, using only a few basic colours as accents.
The result was an engaging video that now plays a key role in their sales process, which eventually led to the company being acquired by Infor, one of the world’s largest providers of hospitality software.