Resource Centre

Here you’ll find ebooks, videos and other resources to help you get better results from your videos.

Strategy & Script Writing

Guide to Video Script Writing
INTERACTIVE GUIDE

Guide to Scriptwriting

Tips for writing for the screen, including the importance of storytelling, using video to teach, how long a video should be, and more.

Scripting 101 Webinar
WEBINAR

Scripting 101

Learn how to write more effective and engaging scripts in a recording of the most recent live webinar with our writer Andrew.

WEBINAR

Video in Health Communications

Case studies on how communicators in the health field can use video to tell compelling stories that more effectively engage audiences.

Storytelling Ebook
EBOOK

The Storytelling Ebook

From cave paintings to religious parables, the most enduring ideas in human culture have been presented in the form of a story. But what exactly is storytelling and how can it be used in your video?

Inbound Marketing Methodology
EBOOK

Guide to Inbound Video Marketing

The different ways that you can use video within each step of the Inbound Sales & Marketing Methodology in order to attract and convert Leads, close prospects, and delight your customers.

Production

Video Production Fieldguide [FREE EBOOK]
EBOOK

Video Production Field Guide

For those new to the production process, it can feel like a kind of wilderness. Let this ebook be your guide through the sometimes confusing world of video production.

Media Training Tips from Jaeny Baik
INTERACTIVE GUIDE

Media Training with Jaeny Baik

You’re confident in business, but when you step in front of a camera, your mind goes blank. Empower yourself with a few simple techniques that will dramatically improve your performance!

DIY Video Production Webinar
WEBINAR

DIY Video Production

Learn strategies for using video throughout your organization, as well as tips for setting up your own studio and filming and editing videos in-house, in a recording of our most recent live webinar.

INTERACTIVE GUIDE

Guide to Preparing to be On-Camera

Ready for your close-up? If it’s your first time on camera, don’t worry – we’ve got some tips to help you look your best, including what to wear and how to read from a teleprompter.

Hosting, Distribution & Optimization

INTERACTIVE GUIDE

Video Thumbnail Optimization

For people to click on your video, you need to catch their attention. Make sure your video gets played with an attractive and relevant thumbnail.

EBOOK

Video Hosting, Optimization & Reporting

What to do once your video is ready, from where to host it, how to optimize it for search, and ways to measure performance to maximize results.

Wistia Video Hosting
INTERACTIVE GUIDE

Guide to Wistia Video Hosting

Getting started with Wistia, including how to arrange your videos into projects and begin to take advantage of some of its more advanced features.

More Resources In Our Blog

Using a Buyer Persona to Better Target Your Marketing Videos Strategy
February 28, 2019

Using a Buyer Persona to Better Target Your Marketing Videos

A well-crafted buyer persona will not only allow for alignment across an organization but can help you determine where to focus your limited resources. That's…
Jeff Pelletier
0
Giving Your Marketing a Boost Strategy
November 23, 2018

Giving Your Marketing a Boost with Video

What Can Lance Armstrong Teach Us About Marketing? The key to using video effectively in your marketing is to use it only to boost what's…
Jeff Pelletier
0
Using Personalized Video Strategy
June 19, 2018

Using Personalized Video in Email

Personalized video is a new and exciting way to engage with customers by email. Here are some of the ways to use personalized video, as…
Jeff Pelletier
0
View All Blog Posts