Resource Centre

Here you’ll find ebooks, videos and other resources to help you get better results from your videos.

Strategy & Script Writing

Guide to Video Script Writing
INTERACTIVE GUIDE

Guide to Scriptwriting

Tips for writing for the screen, including the importance of storytelling, using video to teach, how long a video should be, and more.

Scripting 101 Webinar
WEBINAR

Scripting 101

Learn how to write more effective and engaging scripts in a recording of the most recent live webinar with our writer Andrew.

WEBINAR

Video in Health Communications

Case studies on how communicators in the health field can use video to tell compelling stories that more effectively engage audiences.

Storytelling Ebook
EBOOK

The Storytelling Ebook

From cave paintings to religious parables, the most enduring ideas in human culture have been presented in the form of a story. But what exactly is storytelling and how can it be used in your video?

Inbound Marketing Methodology
EBOOK

Guide to Inbound Video Marketing

How to use video within each step of the Inbound Sales & Marketing Methodology in order to attract and convert Leads, close prospects, and delight your customers.

Using Personalized Video
WEBINAR

Using Personalized Video in Email

How you can use personalized video throughout your organization to humanize and improve engagement of your emails.

Production

Video Production Fieldguide [FREE EBOOK]
EBOOK

Video Production Field Guide

For those new to the production process, it can feel like a kind of wilderness. Let this ebook be your guide through the sometimes confusing world of video production.

Media Training Tips from Jaeny Baik
INTERACTIVE GUIDE

Media Training with Jaeny Baik

You’re confident in business, but when you step in front of a camera, your mind goes blank. Empower yourself with a few simple techniques that will dramatically improve your performance!

DIY Video Production Webinar
WEBINAR

DIY Video Production

Learn strategies for using video throughout your organization, as well as tips for setting up your own studio and filming and editing videos in-house, in a recording of our most recent live webinar.

INTERACTIVE GUIDE

Guide to Preparing to be On-Camera

Ready for your close-up? If it’s your first time on camera, don’t worry – we’ve got some tips to help you look your best, including what to wear and how to read from a teleprompter.

Hosting, Distribution & Optimization

INTERACTIVE GUIDE

Video Thumbnail Optimization

For people to click on your video, you need to catch their attention. Make sure your video gets played with an attractive and relevant thumbnail.

EBOOK

Video Hosting, Optimization & Reporting

What to do once your video is ready, from where to host it, how to optimize it for search, and ways to measure performance to maximize results.

Wistia Video Hosting
INTERACTIVE GUIDE

Guide to Wistia Video Hosting

Getting started with Wistia, including how to arrange your videos into projects and begin to take advantage of some of its more advanced features.

YouTube Strategy Webinar
WEBINAR

How Your Business Can Succeed on YouTube

Learn how to develop a winning YouTube channel strategy, along with tips and best practices, as well as how to measure results.

Understanding Video Metrics [WEBINAR]
WEBINAR

Understanding Video Metrics

From view rate to engagement and conversions, we explore the different kinds of metrics available and how this data can be integrated with tools like a CRM.

WEBINAR

Measuring Video Performance in Google Analytics

How to use Google Analytics for a more comprehensive picture of how your videos are contributing to your larger marketing goals.

More Resources In Our Blog

Open vs Closed Captions Hosting & Distribution
July 15, 2019

Open Captions vs Closed Captions

You’ve probably heard of 'closed captions', but what about 'open captions'? Both types of captions make content more accessible for viewers but there are different…
Jeff Pelletier
0
What are Video Brochures? StrategyHosting & Distribution
April 26, 2019

Video Brochures are like Brochures on Steroids

Video brochures are an emerging trend that combines digital media with direct response mailers. They're like a brochure on steroids.
Jeff Pelletier
0
Measuring Video Performance in Google Analytics Metrics & Reporting
March 27, 2019

Measuring the Performance of Your Videos in Google Analytics

How you can use Google Analytics to measure and report on the performance and ROI of your website's video content.
Jeff Pelletier
0
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