Hosting & Distribution
How to Make Your Videos Accessible for Everyone
According to the Canadian Survey on Disability, 22% of Canadians over the age of 15 have at least one disability. This represents 6.2 million people,
Resources
Webinar Recordings
Scripting 101
How to format your scripts, how to apply narrative writing techniques to make more engaging and effective videos.
Video in Health Care
Examples of how communicators in the health care field have used storytelling to more effectively engage audiences.
![Understanding Video Metrics [WEBINAR]](https://videoforbusiness.ca/wp-content/uploads/Untitled-Design-3.jpg)
Understanding Video Metrics
From view rate to engagement and conversions, we explore the different kinds of metrics available and what they can tell you.
Media Training with Jaeny Baik
You're confident in business, but when you step in front of a camera, your mind goes blank. Empower yourself with simple techniques to dramatically improve your performance.
DIY Video Production
Tips for setting up your own video studio and for filming videos in-house, along with strategies for using video throughout your organization.
YouTube for Business
How to develop a winning YouTube channel strategy and value proposition, along with tips for optimization, and measuring results in YouTube analytics.
Using Video to Teach
The “dos and don’ts” of teaching effectively with video, as well as case studies that demonstrate the power of using video to teach.
Turn Your Video Content Into Sales
Best practices for video content distribution and promotion from Warren Thompson of Digital Marketing agency Ollo Metrics.
Using Video to Communicate Change
How video can be used to support people through the change journey, case studies, and some pitfalls to avoid.
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Hosting & Distribution
What Can Businesses Learn from Successful Creators on YouTube?
YouTube is the second largest search engine, next to it’s bigger brother, Google. The fact is that we’re addicted to the video platform. A whopping
Hosting & Distribution
Open Captions vs Closed Captions
You’ve probably heard of ‘closed captions’, but what about ‘open captions’? Both types of captions make content more accessible for viewers but there are different pros and cons to each.
Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.
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