From cave paintings to religious parables, the most enduring ideas in human cultre have been presented in the form of a story.
But what exactly is storytelling and how can it be used in your video?
In this ebook, we explore the history of the concept of storytelling – both as an art form, and as a communications tool. We hope that it helps to demistify how and why storytelling works, particularly as a principle in video production.
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