Since launching in 2005, YouTube has revolutionized the way we think about video on the web. YouTube reaches more US adults ages 18-34 than any cable network and it has become the 2nd largest search engine in the world after Google.
Marketers have increasingly felt pressure to ‘get on YouTube’ for a number of reasons, but most have found it difficult to generate measurable business results.
In this webinar, we share examples of some of the ways you can make the most out of your business’s YouTube presence, along with tips and best practices for video content & optimization, measuring results in YouTube analytics and how to develop a winning YouTube channel strategy and value proposition.
With a background in internet marketing, Jeff began his career as a freelance producer and director before co-founding video production and marketing agency Basetwo Media. Today he writes, speaks, and consults with clients about video marketing strategy. He is the author of the Inbound Video Marketing Playbook.