From view rate to engagement and conversions, there are a ton of metrics available as video marketers to help understand the performance of your videos. But it’s important to focus on performance indicators that tie back to your strategic goals for using video in the first place in order to ultimately determine ROI.
In this webinar, we explore the different types of metrics available to you, as well as how this data can be integrated with tools like a CRM.
With a background in internet marketing, Jeff began his career as a freelance producer and director before co-founding video production and marketing agency Basetwo Media. Today he writes, speaks, and consults with clients about video marketing strategy. He is the author of the Inbound Video Marketing Playbook.
Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.